National Geographic close to going Green for it's paper source

According to Green America's Better Paper Project latest report, (more info click here) the organization has succeeded in getting one of the largest, most influential magazine publishers in the country to admit the benefits of using recycled paper.

For years, National Geographic and many other large magazine publishers have denied that recycled paper has any environmental benefit in magazine-grade paper. That's why the Better Paper Project has criticized these publishers for their massive climate-change and forest impacts.

In response to our pressure, National Geographic commissioned their own life-cycle-analysis report to compare the environmental impacts between using recycled or virgin fiber in magazine paper. The results came as no surprise to us: The new study from the ENVIRON International Corporation found that in 14 out of 14 environmental impact categories recycled paper is the better choice.

But it's not a done deal yet. While National Geographic deserves recognition for a process that was transparent, actionable, and inclusive, their sustainability officer would only commit to letting the new report "inform our own paper manufacturing purchasing practices."

They need to start purchasing recycled paper NOW. Our Better Paper Project has helped hundreds of other magazines make the switch. If publications like Fast Company, YES!, Ranger Rick, and the Green American can publish on recycled paper, then National Geographic can too.

Please contact them and politely let them know that you heard about the ENVIRON study, and that you're looking forward to reading National Geographic on recycled paper -- not paper made by destroying forests.

Email them at ngsline@customersvc.com, or call 800/NGS-LINE (800/647-5463).